Cannes 2022: Canadian agencies get five wins in Experience and Commerce

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FCB Canada won a Bronze for its “Dream Drop” campaign for Lotto Max and the OLG, which turned a capsule collection of merch into lottery tickets.

Mr. Saturday Partners With Ontario Lottery and Gaming Corporation to Release "Dream Drop" Capsule

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I was immediately intrigued by the idea of working on something that at once felt so far removed and so close to fashion. I wanted to create something that mixed the rich nostalgia of the lottery’s history with the future of where it’s going and what it can do,” said Mr. Saturday founder Joey Gollish. “Thank you for dreaming is the physical manifestation of dreaming what we’d do if we won the lottery. In some ways, we have – it’s exciting to be able to work on something of this scale and give back to an organization that helped me get to where I am and consistently creates opportunities for young creatives.

Mr. Saturday's FW21 "Both Directions at Once’’ Collection Revealed

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NYFW is here, and emerging brands are seizing this opportunity to put their best foot forward and flaunt what they’ve got in the chamber for FW21. One of the entities that took the liberty of hitting the digital runways this year is Mr. Saturday who has just unveiled its newest capsule entitled “BOTH DIRECTIONS AT ONCE” which features ready-to-wear-pieces for men and women, jewelry, handbags, and footwear.