Mr. Saturday's FW21 "Both Directions at Once’’ Collection Revealed

CRUEL
Feb 17, 2021
1 min read

Updated: Aug 16, 2023

NYFW is here, and emerging brands are seizing this opportunity to put their best foot forward and flaunt what they’ve got in the chamber for FW21. One of the entities that took the liberty of hitting the digital runways this year is Mr. Saturday who has just unveiled its newest capsule entitled “BOTH DIRECTIONS AT ONCE” which features ready-to-wear-pieces for men and women, jewelry, handbags, and footwear.

Mr. Saturday Spring 2021 Ready-to-Wear Fashion Show Coverage

Mr. Saturday's SS24 Collection Examines Louis XIV and His Influence

Tre Stelle launches meat alternative made from cheese

CRUEL is a Toronto-based independent marketing agency specializing in Brand Experience and Creative services. Founded in Montreal in 2013 as a university lifestyle platform, CRUEL quickly became a hub for young people to connect through events and social media. By 2015, it transformed into a full-service marketing agency, leveraging insights into youth culture to help brands thrive. Over the years, CRUEL has delivered award-winning campaigns developing experiential strategies for global brands. Known for blending creativity, technology, and grassroots authenticity, CRUEL bridges online and offline experiences to create impactful, human-centered connections that drive real world results.
Experiential

Experience Design
Activation Development
Installations and Pop-Ups
Event Production
Interactive Sampling
Logistics Management
Staff Recruitment/Training
Retail Environments
Content

Brand Storytelling
Digital Strategy
Content Production
Commercial Photography
Channel Planning
Community Management
Digital Platform Development
Emerging Tech Integrations
3D Motion Design
Branding

Research and Insights
Brand Strategy and Planning
Brand Identity
Art Direction
Illustration
Graphic Design
UI and UX Design
Partnerships

Strategic Partnerships
Negotiation and Contracting
Sponsorship Framework
Property Representation
Sponsor Activation
Valuation and Measurement