Featured on HYPEBEAST
Referencing the period between Stephen Sprouse’s Fall/Winter 1984 runway show at the Ritz and Keith Haring’s 26th birthday at Paradise Garage, “Where Life is Just a State of Mind” reflects on a moment in history that defined an era. Accenting Mr. Saturday’s signature take on tailored silhouettes are patchwork and graphic applications that investigate historical nightlife, its subcultures and their connection to today.
Featured on Highsnobiety
Joey Gollish was born in the wrong era. The 26-year-old Torontonian is fascinated by the parties of the past. Gollish’s label Mr. Saturday tells the stories of yesterday’s benders and “you had to be there” nights through cohesive collections and sly graphic references that denote Gollish isn’t just a romantic who paeans back to the nightclub heyday of the ‘70s and ‘80s, but somewhere between a scholar and borderline obsessive who really knows his shit.
Featured on Strategy Online
In addition to retail programming, on-premise drink features, experiential events, print advertising targeting licensees and bar staff education, the new bottle and label was featured in a short video shot in Toronto, centred on the cold temperature the shot should be served at (-18 degrees Celsius). The video itself was a way for the brand to test its in-house capacity to drive local awareness, according to Alvoët . Within the first 48 hours, the video gained more than 75,000 views via YouTube and Facebook.