Mr. Saturday
CLIENT
Commercial Production, Fashion
SERVICES
A group of young, exuberant socialites gather at a dinner party in the “New Normal” of 2120.
Both Directions At Once
CRUEL partnered with Mr. Saturday to present designer Joey Gollish’s Autumn/Winter 2021 "Both Direction At Once" collection at New York Women's Fashion Week 2021, drawing attention to the brand's unique take on ephemera and cultural progression from a historical perspective, channeling the energy of the 1920s into a forward-looking vision on the intersection of fashion and youth culture.
CREDITS
Executive Producer: CRUEL
Collaborators: Fela (LeSean Harris), Ali Khurshid, Bobby Bowen, Breathe Entertainment (Eva Kozlova, Married to Giants (Nick Yumul), Studio Feather (Ana Escorse), and KZM Agency (Norman Wong)
CRUEL is a Toronto-based independent marketing agency specializing in Brand Experience and Creative services. Founded in Montreal in 2013 as a university lifestyle platform, CRUEL quickly became a hub for young people to connect through events and social media. By 2015, it transformed into a full-service marketing agency, leveraging insights into youth culture to help brands thrive. Over the years, CRUEL has delivered award-winning campaigns developing experiential strategies for global brands. Known for blending creativity, technology, and grassroots authenticity, CRUEL bridges online and offline experiences to create impactful, human-centered connections that drive real world results.
Experiential
Experience Design
Activation Development
Installations and Pop-Ups
Event Production
Interactive Sampling
Logistics Management
Staff Recruitment/Training
Retail EnvironmentsContent
Brand Storytelling
Digital Strategy
Content Production
Commercial Photography
Channel Planning
Community Management
Digital Platform Development
Emerging Tech Integrations
3D Motion DesignBranding
Research and Insights
Brand Strategy and Planning
Brand Identity
Art Direction
Illustration
Graphic Design
UI and UX DesignPartnerships
Strategic Partnerships
Negotiation and Contracting
Sponsorship Framework
Property Representation
Sponsor Activation
Valuation and Measurement