The Account Manager role connects CRUEL’s clients and service offering. They are also a conduit between CRUEL and our group of incredible partners — both for CRUEL’s client campaigns, as well as CRUEL’s vibrant external community.
CRUEL is looking for a client-centric marketing professional with a passion for events and culture to join our Accounts team. Going from proposal all the way to project reporting, the Account Manager will dictate the workflow to and from clients in a project management capacity. As a core responsibility, the Account Manager will work with our client teams and production group to craft thoughtful strategy and compelling proposals for projects including product sampling campaigns, brand activations, event production, and more. Lastly, the Account Manager will lead project execution, managing client & partner relationships.
CRUEL is looking for an amazing candidate who likes to operate in a fast-paced environment, and who will thrive within a creative group of young people.
2+ years of related and meaningful experience in account management, client services, partnerships, marketing, and/or event management
Post-secondary degree or diploma, preferably in a marketing or business-related discipline is an asset
Familiar with CPG marketing landscape
Detail oriented and strong organizational skills
Excellent verbal and written communication
Natural relationship builder
Passionate about events and culture
Comfortability working in an IRL office environment
Experience with Google Workspace, and/or other project management application.
Manage client projects from start to finish, working with key internal and external project stakeholders
Develop and manage relationships with clients & partners
Contribute to outreach and lead generation for new partners to bring into the CRUEL community, focusing on the areas of music, sports, events, retail, and food service
Ideation and refinement of project strategy
Create client proposals in collaboration with internal team
Forecast and track key account metrics
Management and communication of project timelines
Manage client project execution and liaise with internal teams, ensuring project success
Create project wrap reports and presentations
Support in sales and client acquisition
Manage client invoicing and documentation
Recruit and manage Brand Ambassador and Coordinator staff
Enhance team organization through development of process and tools
$60,000-75,000 PER ANNUM
Brand of the Year ADCANN and
Canadian Cannabis Awards
SUPREME CANNABIS (2018)
Best Marketing Campaign
SUPREME CANNABIS (2019)
ADC Awards 2022
Gold for Media Innovation
MR. SATURDAY (2022)
Cannes Bronze Lion for Brand
Experience and Activation
MR. SATURDAY (2022)
Atomic Awards, Gold for Niche Targeting, Collaboration, Engagement
MR. SATURDAY (2022)
CRUEL is an independent marketing agency based in Toronto, exploring contemporary themes through art, marketing, and culture. We find deeper meaning emphasizing the power of human connection, and in doing so, embed brands in the conversation; whether digital or in-real-life, launching a new product, or creating an immersive brand experience.
Founded in 2013 as a university lifestyle platform in Montreal, CRUEL quickly became a hub for young people to connect, driven by the surge of social media. By 2015, after hosting thousands of events and launching localized content initiatives, CRUEL transformed into a marketing agency, drawing clients keen on understanding youth culture and younger demographics. In 2016, CRUEL further demonstrated its newly formed marketing acumen by successfully launching Snapple Spiked across Canada through an authentic, grassroots driven campaign.
CRUEL's creative capabilities flourished in 2018, winning Campaign of the Year and Brand of the Year for the launch of the 7ACRES cannabis brand in Canada. The arrival of the pandemic in 2020 tested CRUEL's adaptability as a younger agency. However, with agility and a solutions-oriented mindset, CRUEL was able to seamlessly pivot from traditional event marketing to a fully integrated offering, combining Branding, Content, and Experiential to provide increased value to clients. As people everywhere returned to real life, so did CRUEL. This was on display with the LottoMax Dream Drop campaign in 2022, winning several awards, most notably the agencies first Cannes Lion for Experience Design.
In 2023, CRUEL has continued to grow, being featured in Hypebeast, Highsnobiety, Vogue, Strategy Online and other publications. By delivering fully-integrated brand experiences that capitalize on contemporary trends, CRUEL is always designing new ways to connect brands to with the next generation of consumers.
Research and Insights
Brand Strategy and Planning
UI and UX Design
Digital Platform Development
Emerging Tech Integrations
3D Motion Design
Installations and Pop-Ups
Event Strategy and Production
Interactive Product Sampling
Negotiation and Contracting
Valuation and Measuremen
© 2023 CRUEL INC.
87 WADE AVENUE UNIT 101
TORONTO. ON. M6H 1P5
Toronto-based, independent creative agency founded in 2013, exploring contemporary themes through art, marketing, and culture