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CRUEL

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Full-time

CRUEL is looking for a client-centric marketing professional with a passion for events and culture to join our Client Service team in the role of Account Manager. The Account Manager connects our clients to our internal team, and also provides pathways between the company and our group of incredible external event and execution partners. Going from proposal all the way to project reporting, the Account Manager will dictate client workflow with an emphasis on best-in-class project management and execution. As the core responsibility, the Account Manager will work with our clients and internal team to implement thoughtful strategy on product sampling campaigns, brand activations, and event production.

Our ideal candidate is someone who is looking for a long-term opportunity, is comfortable operating in a fast-paced environment working within a creative group of young people, and someone who will learn and grow with our team. The Account Manager will be in-office 3-days per week in our downtown Toronto office, with the expectation for remote work the rest of the time.

Start date: April 2024

Account Manager

    • 2+ years of related and meaningful experience in account management, client services, partnerships, marketing, and/or event management

    • Post-secondary degree or diploma, preferably in a marketing or business-related discipline is an asset

    • Familiarity with CPG marketing landscape

    • Detail oriented and strong organizational skills

    • Excellent verbal and written communication

    • Natural relationship builder

    • Passionate about events and culture

    • Comfortability working in an IRL office environment

    • Experience with Google Workspace, and/or other project management applications

    • Manage client projects from start to finish, working with key internal and external project stakeholders

    • Develop and manage relationships with clients & external partners

    • Leverage project management tools and systems to create efficiencies with project execution

    • Forecast and track key account metrics

    • Support Operations team with promotional staff recruitment and management

    • Manage client invoicing and documentation

    • Support the Account Director on company sales initiatives and new client opportunities

    • Enhance team organization through development of process and tools

    • Contribute to outreach for new external partners to bring into the CRUEL community, focusing on the areas of music, sports, events, retail, and food service

  • $60,000-75,000 PER ANNUM

  • Brand of the Year ADCANN and

    Canadian Cannabis Awards

    SUPREME CANNABIS (2018)

    Best Marketing Campaign

    O’Cannabiz Awards

    SUPREME CANNABIS (2019)

    ADC Awards 2022
    Gold for Media Innovation

    MR. SATURDAY (2022)

    Cannes Bronze Lion for Brand

    Experience and Activation

    MR. SATURDAY (2022)

    Atomic Awards, Gold for Niche Targeting, Collaboration, Engagement

    MR. SATURDAY (2022)

  • CRUEL is an independent marketing agency based in Toronto, exploring contemporary themes through art, marketing, and culture. We find deeper meaning emphasizing the power of human connection, and in doing so, embed brands in the conversation; whether digital or in-real-life, launching a new product, or creating an immersive brand experience.

     

    Founded in 2013 as a university lifestyle platform in Montreal, CRUEL quickly became a hub for young people to connect, driven by the surge of social media. By 2015, after hosting thousands of events and launching localized content initiatives, CRUEL transformed into a marketing agency, drawing clients keen on understanding youth culture and younger demographics. In 2016, CRUEL further demonstrated its newly formed marketing acumen by successfully launching Snapple Spiked across Canada through an authentic, grassroots driven campaign.

     

    CRUEL's creative capabilities flourished in 2018, winning Campaign of the Year and Brand of the Year for the launch of the 7ACRES cannabis brand in Canada. The arrival of the pandemic in 2020 tested CRUEL's adaptability as a younger agency. However, with agility and a solutions-oriented mindset, CRUEL was able to seamlessly pivot from traditional event marketing to a fully integrated offering, combining Branding, Content, and Experiential to provide increased value to clients. As people everywhere returned to real life, so did CRUEL. This was on display with the LottoMax Dream Drop campaign in 2022, winning several awards, most notably the agencies first Cannes Lion for Experience Design. 

    ​

    In 2023, CRUEL has continued to grow, being featured in Hypebeast, Highsnobiety, Vogue, Strategy Online and other publications. By delivering fully-integrated brand experiences that capitalize on contemporary trends, CRUEL is always designing new ways to connect brands to with the next generation of consumers.

  • BRANDING

    Research and Insights 
    Brand Strategy and Planning
    Brand Identity
    Art Direction
    Illustration
    Graphic Design
    UI and UX Design 

    CONTENT

    Brand Storytelling
    Digital Strategy
    Content Production
    Commercial Photography
    Channel Planning
    Community Management
    Digital Platform Development
    Emerging Tech Integrations
    3D Motion Design

    EXPERIENTIAL

    Activation Development
    Installations and Pop-Ups 
    Event Strategy and Production
    Interactive Product Sampling
    Logistics Management
    Staff Recruitment/Training  
    Retail Environments

    PARTNERSHIPS

    Strategic Partnerships 
    Negotiation and Contracting
    Sponsorship Framework 
    Property Representation 
    Sponsor Activation
    Valuation and Measuremen

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