Jägermeister calls out its craft

CRUEL
Feb 1, 2017
1 min read

Updated: Aug 8, 2023

In addition to retail programming, on-premise drink features, experiential events, print advertising targeting licensees and bar staff education, the new bottle and label was featured in a short video shot in Toronto, centred on the cold temperature the shot should be served at (-18 degrees Celsius). The video itself was a way for the brand to test its in-house capacity to drive local awareness, according to Alvoët . Within the first 48 hours, the video gained more than 75,000 views via YouTube and Facebook.

CRUEL is a Toronto-based independent marketing agency specializing in Brand Experience and Creative services. Founded in Montreal in 2013 as a university lifestyle platform, CRUEL quickly became a hub for young people to connect through events and social media. By 2015, it transformed into a full-service marketing agency, leveraging insights into youth culture to help brands thrive. Over the years, CRUEL has delivered award-winning campaigns developing experiential strategies for global brands. Known for blending creativity, technology, and grassroots authenticity, CRUEL bridges online and offline experiences to create impactful, human-centered connections that drive real world results.
Experiential

Experience Design
Activation Development
Installations and Pop-Ups
Event Production
Interactive Sampling
Logistics Management
Staff Recruitment/Training
Retail Environments
Content

Brand Storytelling
Digital Strategy
Content Production
Commercial Photography
Channel Planning
Community Management
Digital Platform Development
Emerging Tech Integrations
3D Motion Design
Branding

Research and Insights
Brand Strategy and Planning
Brand Identity
Art Direction
Illustration
Graphic Design
UI and UX Design
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Strategic Partnerships
Negotiation and Contracting
Sponsorship Framework
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