Jägermeister calls out its craft
- CRUEL
- Feb 1, 2017
- 1 min read
Updated: Aug 8, 2023
Featured on Strategy Online
In addition to retail programming, on-premise drink features, experiential events, print advertising targeting licensees and bar staff education, the new bottle and label was featured in a short video shot in Toronto, centred on the cold temperature the shot should be served at (-18 degrees Celsius). The video itself was a way for the brand to test its in-house capacity to drive local awareness, according to Alvoët . Within the first 48 hours, the video gained more than 75,000 views via YouTube and Facebook.