CRUEL is an independent marketing agency based in Toronto, focusing on creating brand experiences for clients in CPG, Alc-Bev, Fashion, Beauty, Sports, and Entertainment. Established in 2013, we explore contemporary themes in art, marketing, and culture to connect online and offline experiences. We deliver measurable, impactful results through brand-building and direct marketing campaigns for companies such as Tre Stelle, CWENCH, Sleeman, Polar Ice, COTY Brands, Celsius, Spirit of York, among others.
You can find out more about CRUEL at www.cruel.co/

ROLE

Brand Leads help bridge the gap between our Brand Ambassadors and CRUEL. Leading our Brand Ambassador teams, our Brand Leads are accountable for managing their teams and ensuring that marketing objectives are met. The role is on-premise, and will combine elements of promotional work, supervision of staff, and working with CRUEL’s coordinators & management team.
Throughout the summer, Brand Leads will take on the exciting role of executing experiential campaigns on behalf of some of Canada’s largest food and beverage brands. By working at select events in Ontario, Quebec, BC & AB throughout the end of April until the beginning of October. Brand Leads will be tasked with leading and managing a team of Brand Ambassadors while helping bring the larger team to program success. Brand Leads will support the drive of trial, sales, and brand awareness and will also be responsible for communicating sample and promotional assets quantities to CRUEL staff. The ideal candidate will ensure program success for the brands we work with, our communities, and for CRUEL by eagerly conversing with potential consumers at events and/or festivals.
This is a fantastic opportunity to develop your career in the marketing industry, gaining real-world experience through managing marketing initiatives.