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CRUEL is an independent marketing agency based in Toronto, focusing on creating brand experiences for clients in CPG, Alc-Bev, Fashion, Beauty, Sports, and Entertainment. Established in 2013, we explore contemporary themes in art, marketing, and culture to connect online and offline experiences. We deliver measurable, impactful results through brand-building and direct marketing campaigns for companies such as Tre Stelle, CWENCH, Sleeman, Polar Ice, COTY Brands, Celsius, Spirit of York, among others.
You can find out more about CRUEL at www.cruel.co/

ROLE

Throughout the summer, Brand Ambassadors will take on the exciting role of executing experiential campaigns on behalf of some of Canada’s largest food and beverage brands at select locations and events in Ontario, Quebec, BC, and AB throughout the end of April until the beginning of October. Brand Ambassadors will be tasked with product sampling, while encouraging sales and creating brand awareness by relaying product knowledge and promoting key brand messaging. The ideal candidate will ensure program success for the brands we work with, our communities, and for CRUEL by eagerly conversing with potential consumers at events and festivals.
This is a fantastic opportunity to break into the marketing industry, gaining valuable hands-on marketing experience while building your career.

Brand Ambassador

START: April 2025

    • An interest in the marketing industry a must

    • Confidence, enthusiasm, and approachability

    • Experience working in a team environment

    • Excellent communication skills

    • A valid liquor serving license (i.e. Smart Serve; Serving it Right, etc) may be required upon successful onboarding

    • A valid food handling certificate (i.e. Food Safe) may be required upon success onboarding

    • Prepare and distribute product samples on-site at brand activation programs within your region (Ontario, Quebec, BC, AB)

    • Deliver key brand messaging to consumers to encourage sales as well as drive brand awareness

    • Work effectively with Field Coordinators and Brand Leads as well as other Brand Ambassadors to ensure high-level program success

    • Attend necessary training sessions, retaining key brand information for each program you work on

    • Support set-up and tear-down of on-premise brand activations

    • Support program success by maintaining a clean and organized activation site - assisting in production support where necessary

    • Contribute to on-premise reports at the end of each event

    • Leverage personal networks via social media to increase awareness of local events, brands, and further support in the amplification for CRUEL’s hiring initiatives

  • Inquire for more info

  • CRUEL is a Toronto-based independent marketing agency specializing in Brand Experience and Creative services. Founded in Montreal in 2013 as a university lifestyle platform, CRUEL quickly became a hub for young people to connect through events and social media. By 2015, it transformed into a full-service marketing agency, leveraging insights into youth culture to help brands thrive. Over the years, CRUEL has delivered award-winning campaigns developing experiential strategies for global brands. Known for blending creativity, technology, and grassroots authenticity, CRUEL bridges online and offline experiences to create impactful, human-centered connections that drive real world results.

  • Experiential

    Experience Design

    Activation Development
    Installations and Pop-Ups 
    Event Production
    Interactive Sampling
    Logistics Management
    Staff Recruitment/Training
    Retail Environments

    Content

    Brand Storytelling
    Digital Strategy
    Content Production
    Commercial Photography
    Channel Planning
    Community Management
    Digital Platform Development
    Emerging Tech Integrations
    3D Motion Design

    Branding

    Research and Insights 
    Brand Strategy and Planning
    Brand Identity
    Art Direction
    Illustration
    Graphic Design
    UI and UX Design 

    Partnerships

    Strategic Partnerships 
    Negotiation and Contracting
    Sponsorship Framework 
    Property Representation 
    Sponsor Activation
    Valuation and Measurement

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