CRUEL is an independent marketing agency based in Toronto, focusing on creating brand experiences for clients in CPG, Alc-Bev, Fashion, Beauty, Sports, and Entertainment. Established in 2013, we explore contemporary themes in art, marketing, and culture to connect online and offline experiences. We deliver measurable, impactful results through brand-building and direct marketing campaigns for companies such as Tre Stelle, CWENCH, Sleeman, Polar Ice, COTY Brands, Celsius, Spirit of York, among others.
You can find out more about CRUEL at www.cruel.co/
ROLE
Throughout the summer, Brand Ambassadors will take on the exciting role of executing experiential campaigns on behalf of some of Canada’s largest food and beverage brands at select locations and events in Ontario, Quebec, BC, and AB throughout the end of April until the beginning of October. Brand Ambassadors will be tasked with product sampling, while encouraging sales and creating brand awareness by relaying product knowledge and promoting key brand messaging. The ideal candidate will ensure program success for the brands we work with, our communities, and for CRUEL by eagerly conversing with potential consumers at events and festivals.
This is a fantastic opportunity to break into the marketing industry, gaining valuable hands-on marketing experience while building your career.
Brand Ambassador
START: April 2025
An interest in the marketing industry a must
Confidence, enthusiasm, and approachability
Experience working in a team environment
Excellent communication skills
A valid liquor serving license (i.e. Smart Serve; Serving it Right, etc) may be required upon successful onboarding
A valid food handling certificate (i.e. Food Safe) may be required upon success onboarding
Prepare and distribute product samples on-site at brand activation programs within your region (Ontario, Quebec, BC, AB)
Deliver key brand messaging to consumers to encourage sales as well as drive brand awareness
Work effectively with Field Coordinators and Brand Leads as well as other Brand Ambassadors to ensure high-level program success
Attend necessary training sessions, retaining key brand information for each program you work on
Support set-up and tear-down of on-premise brand activations
Support program success by maintaining a clean and organized activation site - assisting in production support where necessary
Contribute to on-premise reports at the end of each event
Leverage personal networks via social media to increase awareness of local events, brands, and further support in the amplification for CRUEL’s hiring initiatives
Inquire for more info
CRUEL is a Toronto-based independent marketing agency specializing in Brand Experience and Creative services. Founded in Montreal in 2013 as a university lifestyle platform, CRUEL quickly became a hub for young people to connect through events and social media. By 2015, it transformed into a full-service marketing agency, leveraging insights into youth culture to help brands thrive. Over the years, CRUEL has delivered award-winning campaigns developing experiential strategies for global brands. Known for blending creativity, technology, and grassroots authenticity, CRUEL bridges online and offline experiences to create impactful, human-centered connections that drive real world results.
Experiential
Experience Design
Activation Development
Installations and Pop-Ups
Event Production
Interactive Sampling
Logistics Management
Staff Recruitment/Training
Retail EnvironmentsContent
Brand Storytelling
Digital Strategy
Content Production
Commercial Photography
Channel Planning
Community Management
Digital Platform Development
Emerging Tech Integrations
3D Motion DesignBranding
Research and Insights
Brand Strategy and Planning
Brand Identity
Art Direction
Illustration
Graphic Design
UI and UX DesignPartnerships
Strategic Partnerships
Negotiation and Contracting
Sponsorship Framework
Property Representation
Sponsor Activation
Valuation and Measurement